The Singleton Gardens of Abundance
Brief --- To create a global travel retail campaign based on the coming together of nature and whisky.
Solution --- A creative team developed the initial art direction and I worked with a team of designers to develop exploratory designs. I then worked on the final production, creating the final design system and building the style guide.
Role --- Senior Designer
Software --- Photoshop & C4D
A number of design executions were explored that brought nature and flavour together in a distinctly elevated manner.
The final creative placed each bottle in a beautifully crafted scene that evoked flavours inspired by nature. Once the visual identity and overall feel had been established, a CGI agency was tasked with creating the final assets. Subsequently, I crafted the design guidelines and wrote the style guide document, which was then shared with various markets.
