What does running in comfort look like?
Welcome to Supernova Rise 3.
Adidas •
Global Retail Launch
Senior Designer •
Spatial & 3D design
Background
Supernova Rise 3 brings super comfort to every run and every ability. The work reflects the feeling of slipping your foot into a running shoe built for comfort. Soft and tactile the space invites exploration and presents the benefits of the shoe in a physical form.
The first stage was an on-boarding session with TBWA (the ATL agency) the we got into exploration around furniture, lighting and textures that could deliver the supercomfort story. As the work was across the Adidas global estate the footprints for the spaces were predetermined.
Soft tactile materials and lighting were used to create an atmosphere of comfort. Curved furniture made of malleable materials and foam table tops inspired by the shoe give a deep insight into the benefits of Supernova. Sunken screens and shoes add a playful tone to the design and subtle lighting combined with muted colourways provide an elevated calm design language.
