Experience etc.

Worked on the new campaign design architecture for a bank post rebrand. I collaborated with CDs on the design structure for static ads, social posts and TV ads. I worked across AI platforms (Gemini, ChatGPT, Midjounrey) to create assets to accurately express the intentions of the concept.
Worked on the launch campaign for a new wellness product. I worked with CDs to develop the design style across print and social platforms.
Worked on a Cadbury new product launch campaign collaborating with a Creative Director on art direction and design. A route I created was chosen and taken to final production.
Worked on O2 developing in-store campaign designs for the O2 Satellite network launch.
Art directed and designed experiential event for Method at The Happy Place festival.
Led design on UK campaign for Caorunn Gin. Developed the design approach and rolled it out across several key category moments. Also worked on Godiva.

Lead Designer spearheading visual development for campaigns across IQOS, Vodafone, Jack Daniel’s, and Adidas, ensuring brand consistency while pushing the conceptual design boundaries of projects.
Lead Designer on IQOS, instrumental in the company’s most successful global product launch.
Collaborated with CD’s, Art Directors, and Copywriters to translate strategic and creative concepts into cohesive visual systems.
Mentored Designers by conducting design reviews, developing objective frameworks, and providing guidance to help them advance their industry knowledge and technical skills.

[ SERVICES ]

--- Campaign design
--- Spatial/Experiential
--- Design systems
--- Branding
--- Art Direction

[ SOFTWARE ]

--- Adobe Photoshop
--- Adobe Illustrator
--- Adobe InDesign
--- Adobe After Effects
--- Cinema 4D
--- Chat GPT
--- Imagen
--- Midjourney
--- Firefly