Jack Daniel’s
USA
THE BRIEF
To create scalable in bar activations that re-connects people with Jack Daniel’s, putting drinks in hands.
THE SOLUTION
US bars are synonymous with sports and music. Local bands pitch up to play and crowds of friends gather to watch the Super Bowl or World Series. That inspired us to create scalable in-bar merch stands often seen at sports and music venues to introduce Jack to a new crowd.
A collection of scalable spaces that can be used for different occasions and carrying sizes of venue. The designs allow Jack to connect with consumers on their terms whilst enjoying the bar they love to the full. Customer can tune in to content, buy merch and get t-shirts printed while watching a game or catching a gig with a Jack serve in hand.
