Jack Daniel’s Tennessee Cider
THE PROBLEM
Jack is not known for cider, it’s seen as American whisky through and through.
THE SOLUTION
A creative team developed ‘Jack to the Core’ as the concept and I came on board to develop the campaigns design language.
Different ways of visualising a bottle at the core of an apple were explored.
Ice was the chosen route as it expressed refreshment, flavour and craft without tapping the usual cider tropes.
A crisp white border juxtaposed the textural details of the wood, ice and distressed typography.
