![[ OLLY BURROW ]](http://images.squarespace-cdn.com/content/v1/652e4b6d5cedbc2a6c5e4092/f7b14865-2e52-474e-8d71-1a3e0ce3817c/OllyB+copy.png?format=1500w)
PAY 4
Brand identity pitch
SOLUTION
A design system that express its core mission
ROLE
Concept + Design
Pay4 is rooted in wrap around financial support for small businesses. Its flexible revolving credit inspired a constantly moving brand mark that orbits a central point.
DEVELOPMENT
Building block, motion, states of flow, connection were investigated with an orbiting logo ultimately being chosen.
STAGE
Final design
SOFTWARE
Built in Illustrator, Photoshop + After Effects
DESIGN LANGUAGE
Revolving was the icon of the identity and ran through typography, graphical elements and motion. It delivered a vibrant and future looking identity that could flex effortlessly across channels and formats.
