Revolving credit for the little guys by Pay4.
Revolving brand identity for them by me.
Pay4 •
Brand Identity Pitch
Design & Art Direction •
Logo & Visual Identity System
Background
Pay4 is rooted in wrap around financial support for small businesses. Its flexible revolving credit inspired a constantly moving brand mark that orbits a central point.
Building block, motion, states of flow, connection were investigated with an orbiting logo ultimately being chosen. Various territories were explored from morphing shapes to till receipts but the sense of motion through revolving became the bedrock of the identity’s look and feel. Revolving was the icon of the identity and ran through typography, graphical elements and motion. It delivered a vibrant and future looking identity that could flex effortlessly across channels and formats.
