Momentum Children’s Charity
Brief --- Create a unified brand identity that expresses the charities mission of helping serious ill children and their families. Develop their mascot ‘Mo the owl’ and ensure the design system can be easily implemented by non-professional designers.
Solution --- A positive design language inspired by the attitude of young people on a extremely difficult journeys. Across the work we focus on memorable moments of hope and inspiration.
Role --- Lead Designer
Software --- Adobe Illustrator & Photoshop
One option was inspired by children’s bubble writing and the M mark bring people together.
The chosen option was inspired by people’s journeys with serious illness with a focus on momentum through the M mark.
Montserrat typeface was chosen due to its modern curved style that played into the sensibility of the logo design. It is also a Google typeface that can be accessed easily by non-pro designers.
