Adidas Supernova
Rise III
Brief --- To create a scalable retail design environment that tells ‘supercomfort’ story of Supernova Rise III.
Solution --- An immersive space that from every touch, view and sound surrounds customers in the soft squishy world of Supernova Rise III.
Role --- Lead Designer
Software --- Photoshop & C4D
A clear sense of comfort was developed in the ATL creative that we needed to bring to life in a retail space.
The design stage began with exploring forms, lighting and materials that could express comfort and set the right tone.
Soft embedded lighting warmed the space and sunken in details elevate the design and begin to physically tell the story of the shoes benefits.
The design was modular so it could flex across the Adidas global retail estate from flagships to small concessions.
