![[ OLLY BURROW ]](http://images.squarespace-cdn.com/content/v1/652e4b6d5cedbc2a6c5e4092/f7b14865-2e52-474e-8d71-1a3e0ce3817c/OllyB+copy.png?format=1500w)
SHELTER
Awareness campaign [PERSONAL PROJECT]
SOLUTION
Subvert delivery labels
ROLE
Conceptual + Design
An idea provoked by the unacceptable number of people homeless and rough sleeping in the UK. This is a personal project.
DEVELOPMENT
After hearing about the numbers of people who are homeless and those that rough sleep I got thinking about adverts that could deliver awareness about the issue. Above and below were first thoughts but the final idea came from look for things in plain sight that could hit better.
FINAL IDEA
The idea of delivery labels grew from initials thoughts about small elements of life people with a roof over their head may take for granted. Getting a delivery is expected, we just get annoyed when it doesn’t arrive on time.
But what if a delivery window of 9-5 is never an option?
STAGE
Final design
SOFTWARE
Built in Photoshop
PROJECT
Personal Concept Project
DESIGN LANGUAGE
Rough and real.
