SINGLETON
Global launch campaign

SOLUTION
Waves of flavour

ROLE
Design

With nature at its heart flavour was brought to life through blossom, fruits, and spices intertwined with luxurious fabrics which positioned these fresh whisky’s away from the standard malts.

DEVELOPMENT
It centred on the unique cask flavours inspired by nature which culminated in ‘Waves of Flavour’, a concept developed by a CD team.

I worked in a team of designers exploring visual territories to bring the concept to life.

STAGE
Final design

SOFTWARE
InDesign + Photoshop. Final bottle creative built by a CGI company

DESIGN LANGUAGE
The bottle scenes took centre stage supported by well structured typography and a bold use of the logo.

Subtle sky inspired gradients added additional depth and a direction flow to the layouts.

DESIGN SYSTEM
A tight design system was created which allowed the work to feel balanced but also flex effortlessly across formats and channels.