Nature + malt whiskey = GoA.
Launching the Gardens of Abundance range.
The Singleton •
Global Launch Campaign
Senior Designer •
Campaign Visual System
Background
With nature at its heart flavour was brought to life through blossom, fruits, and spices intertwined with luxurious fabrics which positioned these fresh whisky’s away from the standard malts.
It centred on the unique cask flavours inspired by nature which culminated in ‘Waves of Flavour’, a concept developed by a CD team. I worked in a team of designers exploring visual territories to bring the concept to life.
