Vodafone

THE BRIEF

To create a collection of layouts that communicate store services to streamline the customer journey.

THE SOLUTION

Customers first touch point with the brand is online. So I incorporated and built on logos and icons used across the app and website. This connected the customer journey and made navigating the store much easier.

I used the iconography of the brand but built out a dynamic style that along with the copy told a story.

A mixed tonal red ‘wallpaper’ gave depth whilst emphasising the contrasting tones in the copy and visuals.