Kronenbourg
1664
THE PROBLEM
Christmas is full of festive gifting in the beer category but it’s all the same - a branded glass, yawn!
THE SOLUTION
A creative team developed ‘the gift supreme’ concept built around the humour of everyone’s favourite gift, socks. I came on board to develop the campaign design language.
Designed before we could type quick prompts into AI, I built a painterly landscape in Photoshop and then refined the scene for final approval. Once we had sign off we commissioned an artist for the final artwork.
A considered type selection added to the gifting sensibility of the design.
