![[ OLLY BURROW ]](http://images.squarespace-cdn.com/content/v1/652e4b6d5cedbc2a6c5e4092/d94a91c1-6529-4334-9514-27dcab5eb4d6/OllyB_W+copy.png?format=1500w)
Adidas Supernova
Rise III
[ Campaign ]
An immersive space that from every touch, view and sound surrounds customers in the soft squishy world of Supernova Rise III. A clear sense of comfort was developed in the ATL creative that we needed to bring to life in a retail space. The design stage began with exploring forms, lighting and materials that could express comfort and set the right tone.
[ Role : Senior Designer ]
[ The Background ]
A visual territory was developed quickly playing into the ATL developed by TBWA.
[ The Breakdown ]
Supernova is all about Supercomfort and making running comfy for all. The design style used tactile materials, smooth curved furniture and elements sunk into surfaces. A collection of designs and forms were explored.
