Adidas
Supernova Rise 3
THE BRIEF
To create a scalable retail design environment that tells the story of Supernova Rise 3 super comfort.
THE SOLUTION
I worked with an art director to create a space that flipped the perception of a running space in retail. Loud all out energy was replaced with a calm palette and soft surfaces that expressed super comfort. .
The design approach was all about comfort. Warm lighting, malleable surfaces, sunken items and soft furniture express the feel of the shoe. The design came together in the small details which elevated the space.
