Shelter
This is a spec project I created after hearing the number of people rough sleeping in the UK.
It’s over 4,500.
Conceptual development
Art Direction
Design
The idea is to subvert the context of advertising posters.
Posters are by necessity placed in ‘dead space’ under bridges, on construction hoardings or in subway underpasses which also happen to be where homeless people often have to make ‘home’.
