Maybelline
London Fashion
Week
THE BRIEF
To create an unmissable experience for friends to come together and check out the latest looks.
THE SOLUTION
A CD developed the concept ‘Flaunt the flutter’ that encapsulated the sense of excitement on a night out. The space was a showcase of the latest Maybelline mascara complete with make stations, offers for visitors and a photo booth to capture your perfect look.
Inspired by the energy of a night out with friends this space came together through details such as mixed lighting styles, oversized billboard style lightboxes and a Photo Booth for friends to capture their look. The space raised the bar for brand experience at London Fashion Week, who used our location as the backdrop for their filmed socials content.
