Pay4 Brand Identity
Brief --- To create a modern brand identity that could scale across digital and print formats. Must communicate quickly the purpose of the brand.
Solution --- A design system based around the company’s core feature, revolving credit that helps keep small businesses going.
The creative stage began with quick sketched ideas and thoughts that explored motion, constructed type, morphing word marks and visual language ideas around receipts, invoices and the carrying forms business can take.
The final design and art direction was inspired by the essence of revolving, an object moving around a central axis. The central axis here is the business’ Pay4 help and the orbiting protection of Pay4 revolves around them. The circle graphic that is used across the work was inspired by a spinning coin.
Re-brand pitch
Role --- Lead Designer
Software --- Photoshop & After Effects
