Kronenbourg 1664
Brief --- Create a campaign that connects with customers at Christmas and increases Kronenbourg sales over the festive period.
Solution --- A creative team developed ‘the gift supreme’ concept built around the humour of everyone’s favourite gift, socks. I came on board to develop the campaign design language.
Designed before we could type quick prompts into AI, I built a painterly landscape in Photoshop and then refined the scene for final approval. Once we had sign off we commissioned an artist for the final artwork. A considered type selection added to the gifting sensibility of the design.
Once the initial design was approved an artist was commissioned to illustrate the scene. I finalised the type design which was used across the campaign.
Role --- Senior Designer
Software --- Illustrator & Photoshop
