Pay4

[ Branding ]

Pay4 is rooted in wrap around financial support for small businesses. Its flexible revolving credit inspired a constantly moving brand mark that orbits a central point. Using revolving as the icon of the identity the essence of the logo flexes across typography, graphic elements and photography as a cohesive design language.

[ Role : Art Director & Designer ]

[ The Background ]

The project started with getting ideas, key words, feelings and rough designs down on paper before filtering through the content.

[ The Exploration ]

Building block, motion, states of flow, connection were investigated with an orbiting logo ultimately being chosen.

[ Brand design language ]

Art direction for the design language was developed through several days of exploration. Finalising in a cohesive flexible look.

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