![[ OLLY BURROW ]](http://images.squarespace-cdn.com/content/v1/652e4b6d5cedbc2a6c5e4092/d94a91c1-6529-4334-9514-27dcab5eb4d6/OllyB_W+copy.png?format=1500w)
The Singleton
Gardens of Abundance
[ Campaign ]
The campaign for The Singleton launched their Garden of Abundance range. It centred on the unique cask flavours inspired by nature which culminated in ‘Waves of Flavour’, a concept developed by a CD team. With nature at its heart flavour was brought to life through blossom, fruits, and spices intertwined with luxurious fabrics which positioned these fresh whisky’s away from the standard malts. Each variant had a bespoke scene that was created in CGI with beautiful realism. The design style flexed across static and motion and through OOH, global travel retail and online going live across airports in China, Dubai and the UK.
[ Role : Senior Designer ]
[ The Background ]
Numerous visual territories were explored in search of the best articulation of the idea.
[ The Breakdown ]
A final visual territory was chosen and then developed on over several rounds. Playful elements of nature brought to life the flavours with rich depth creating a luxurious aesthetic.
