[ Project ]
Adidas
Supernova Rise III
[ Brief ]
To create a scalable retail design environment that tells the ‘supercomfort’ story of Supernova Rise III in an immersive and engaging way.
[ Solution ]
An immersive space that from every touch, view and sound surrounds customers in the soft squishy world of Supernova Rise III.
A clear sense of comfort was developed in the ATL creative that we needed to bring to life in a retail space. The design stage began with exploring forms, lighting and materials that could express comfort and set the right tone.
[ Role ] Lead Designer [ Software ] Photoshop & Cinema 4D Redshift
[ The start ]
The design stage took in many explorations on telling the story of super comfort. Lighting, materials, tactile seating and displays were all considered as the design developed.
[ The development ]
The chosen route was a tactile modular design that with warm lighting, soft tactile materials and curved furniture exudes comfort.
[ Live ]
The work is due to go live globally this year.