[Project]
The Singleton
Gardens of
Abundance
[Brief]
To create a global travel retail campaign based on the coming together of nature and whisky.
[Solution]
A creative team developed the initial art direction and i worked with a team of designers to develop exploratory designs. I then worked on the final production, creating the final design system and building the style guide.
Role --- Senior Designer Software --- Photoshop
[The start]
A collection of initial designs tied to defined territories were explored with the final design being an elegant coupling of flavour and nature.
[The development]
A collection of initial designs tied to defined territories were explored with the final design being an elegant coupling of flavour and nature.
[Live]
The final work went live across airports across China and at Heathrow and Dubai including print and digital ads along with bespoke retail design.
