Jack Daniel’s
Tennessee
Cider

[Solution]
A creative team developed ‘Jack to the Core’ as the concept and I came on board to develop the campaigns design language. The design stage began with exploring two ways in, the bottle at the core of a wooden apple (too expected) or at the core of an ice apple (more Jack). Both aimed at expressing craft and hinting at flavour. The ice design was chosen. We then worked on developing the typography, nailing the styling and commissioning an ice sculpture to create the final apple.

Role --- Senior Designer Software --- Photoshop